Prove It
This breakthrough marketing and sales book ensures you’ll be able to blast through doubt, overcome rising consumer skepticism and earn the trust of your audience, one piece of content evidence at a time.
This is the marketing book you don't want your competition to read.
Jimmy Mackin
CEO, Curaytor
A brief but comprehensive instruction manual for truth in marketing.
Josh Bernoff
Bestselling Author, Writing Without Bullshit
You know your brand is amazing. But why should your customers believe you?
Consumers have never been more skeptical, and businesses continue to make bigger and bolder claims.
In a crowded marketplace where everyone is claiming to be the best, the fastest, the most caring... your brand needs to deliver the evidence that proves that your claims are true, and you’re worthy of trust.
An easy-to-follow framework that increases the quality of your leads by positioning your company as the most transparent and trustworthy option.
Chris Smith
Author, The Conversion Code
Learning how to build customer trust is essential for small business success, and this book is the perfect 'how to' guide.
Melinda Emerson
"SmallBizLady". Author, Become Your Own Boss in 12 Months
Learn how to create the evidence you need to be a trusted brand.
Using real-world examples from trusted brands across dozens of industries, Melanie Deziel and co-author Phil M Jones walk you step-by-step through the process of identifying and categorizing your business promises―even the ones you don’t realize you’re making―gathering the right evidence, and backing up each style of claim.
The convenience of your offerings
How you compare to the competition
Your commitment to your values
Deep connection to your community and customers
Your competence in your field and in delivering results
You’ll learn how to use corroboration, demonstration, and education to provide evidence of:
And you’ll discover the right format and platform to deliver each type of evidence to make sure your “jury of consumers” feels compelling to rule in favor of trusting you.
If you want to rise above the noise, give your customers something they don't hear often - proof!
More referrals, more testimonials, and more customer loyalty are waiting for you.
A quick read with a big impact.
Todd Herman
Author, The Alter Ego Effect; creator, 90 Day Year
Marketers spend so much time marketing when they should be earning trust. Prove It shows you exactly how to do that. No fluff. No wasted space.
Ramon Ray
Founder, SmartHustle.com
It’s time to stand out from all the brands that shout “trust us, we’re great!” at a skeptical audience.
Author-signed copy
A personalized and author-signed copy with a special message delivered to your address.
Prove It Claims Clues
This downloadable guide helps you identify the claims your business is making, so you can create content that serves as evidence of those claims.
Need 30+ copies?
Discounts are available for orders of 30+ books, whether they are for your event, team, clients, students or something else.
Bulk orders can be placed for $10 per book, inclusive of shipment to a single North American delivery address.
For orders greater than 500 copies, or for orders that must be shipped outside of North America, email books@storyfuel.co for a quote.
I'd consider this a must-read for anyone looking to earn the trust of their audience.
Melanie Deziel is someone I've watched and respected for years, and this book is just further evidence of her complete mastery over the content marketing space.
Kaleigh Moore
Freelance writer and consultant
Businesses that differentiate on trust and truth create competitive advantage.
This book is, quite literally, the proof of how brands become a trusted source of interesting things, and what separates those brands from the pack.
Robert Rose
Founder, The Content Advisory
Melanie Deziel
Melanie Deziel is an international keynote speaker and a lifelong storyteller, who has taught marketers around the globe to think like journalists and tell better brand stories.
Having been the first-ever editor of branded content at The New York Times, a founding member of HuffPost’s brand storytelling team, and Director of Creative Strategy for Time Inc's 35 US magazines, Melanie brings a wealth of knowledge and experience on how content can be used as a strategic tool, and how processes can help unlock its power.
Phil M Jones is a master of influence and persuasion. He is the author of multiple bestselling business books (as well as one children’s book) and the producer of “the most listened to” non-fiction audiobook of all time.
He is known for his best-selling book Exactly What to Say: The Magic Words for Influence and Impact and for the thought leadership he has delivered as a speaker and advisor to 800 industries across 59 countries and five continents.
Learn more about Phil and his work at philmjones.com.
Phil M. Jones
Prove It could have been called ‘Do This Now to Instantly Improve Your Sales.’
The frameworks outlined in this book transcend the social media fads of the day and provide marketers with the essential skills to create sales campaigns that work.
The best part of Prove It? It's easy to implement. After reading this book, you can immediately apply the lessons you've learned to drive better results for your business.
Jimmy Mackin
CEO, Curaytor
An essential read to understand today's well-informed - and rightfully skeptical - consumers and stakeholders.
This book provides a mighty one-two punch with Melanie Deziel introducing important concepts for today's business environment and Phil M Jones offering actionable strategies we can implement right away!
Jeffrey Shaw
Author, The Self-Employed Life
Your customers are waiting for you to prove it.
So pick up this book and find out how.