The Content Fuel Framework
This bestselling book is an essential handbook for anyone working in content, marketing, or communications, teaching a foolproof system for brainstorming unique content ideas both quickly and easily.
A practical, accessible, ridiculously useful guide to reimagining our great ideas in a hundred different ways (literally!).
Ann Handley
WSJ Bestselling Author and Chief Content Officer, MarketingProfs
Melanie Deziel's book will connect you to a deep and rich well of content ideas so you never run dry again.
Michael Stelzner
Founder of Social Media Examiner and Social Media Marketing World
A system for generating a virtually endless stream of content ideas.
In this celebrated marketing and business communications book, you’ll learn 10 different focuses of content that resonate, and how to bring them to life them across 10 different formats.
You’ll also learn how to continually generate new ideas that can be delivered on nearly any platform, and how to use powerful “multipliers” to capitalize on the success of a single content idea by expanding it into several.
Marketers struggling to create engaging content will have a savior in the Content Fuel Framework.
The Focus + Format approach is a simple yet highly effective way to inspire numerous rich ideas to rescue any content marketing program.
Lee Odden
CEO & Co-Founder of TopRank Marketing
Melanie’s powerful system of Focus + Format is brilliant and will help give your stories structure.
You will love this book, you’ll want to share it with your team, and it will change the way you share your message with the world.
Neen James
Attention Expert and Keynote speaker, Neen James Inc.
The Content Fuel Framework takes the pain out of coming up with compelling content...
...with an easy-to-use system that can help you come up with content ideas for nearly any business purpose, and bring it to life across any number of platforms.
Filled with practical strategies, countless examples, and valuable templates, The Content Fuel Framework is a masterclass in content from a gifted storyteller, award-winning content creator, and internationally recognized leader in content marketing.
The Content Fuel Framework maintains a 5-star rating, and has topped Amazon charts:
in Marketing
in Web Marketing
in Marketing & Sales
in Business Communications
in Communication Skills
in Creativity
in Marketing
in E-Commerce
Content creation is a lot of work and takes great consistency to pay off. It's important to have a game plan but knowing where to start is still the challenge.
Melanie has spoken for our events several times. She always got top-tier reviews. It's no surprise. She is smart, savvy, fun, and takes her craft seriously.
Amy Schmittauer Landino
Author of Good Morning, Good Life and creator of AmyTV
Melanie Deziel's book, The Content Fuel Framework, is exactly what businesses need today to get noticed.
I've published over 6000 pieces of content online, and I'm not sure I'd publish another tweet without spending more time deep in her words. You should too.
Mitch Joel
Six Pixels of Separation & CTRL ALT Delete
Using The Content Fuel Framework in the classroom.
Educators around the world are using The Content Fuel Framework as a supplementary text. See which schools are using it, why professors chose it, and why students love it.
Companion Workbook
75+ pages of prompts, activities and inspiration to help you take action.
Author-signed copy
A personalized and author-signed copy with a special message delivered to your address.
Need 30+ copies?
Discounts are available for orders of 30+ books, whether they are for your event, team, clients, students or something else.
Bulk orders can be placed for $10 per book, inclusive of shipment to a single North American delivery address.
For orders greater than 500 copies, or for orders that must be shipped outside of North America, email books@storyfuel.co for a quote.
Coming up with content ideas can strike fear into the heart of even the most stalwart content creators and storytellers.
...current experience in content creation, but she was a pleasure to work with. She was professional, kind, responsive and all-around, a great addition to our speaker lineup.
Tamsen Webster
Founder and Chief Message Strategist, Find the Red Thread
Melanie Deziel’s The Content Fuel Framework is my ‘Content Creation Bible.’
You will love this book, you’ll want to share it with your team, and it will change the way you share your message with the world.
Lou Diamond
CEO of Thrive & Host of ThriveLOUD
An international keynote speaker and a lifelong storyteller
Melanie Deziel is an international keynote speaker and a lifelong storyteller, who has taught marketers around the globe to think like journalists and tell better brand stories.
Having been the first-ever editor of branded content at The New York Times, a founding member of HuffPost’s brand storytelling team, and Director of Creative Strategy for Time Inc's 35 US magazines, Melanie brings a wealth of knowledge and experience on how content can be used as a strategic tool, and how processes can help unlock its power.
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Get instant access to the Content Fuel Framework Cheat Sheet
Discover the top 10 content formats and focuses from the bestselling book, and use this guide to create amazing content.
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Need to convince your partner or roommate it’s OK for you to buy more books?
Melanie has written a “book buying approval letter” with evidence that you NEED this book. And you can download it now for free!
Some quick and easy ways you can help support the growth of this book...
...so that more creators, marketers, and storytellers can learn about The Content Fuel Framework and start generating better content ideas, more easily.
Deziel delivers a plethora of frameworks for how to create content that people want to consume
When you're creating content for a book about teaching people how to create content, your content better be pretty darn good. The author doesn't disappoint. In fact, Deziel delivers from the opening chapter by sharing a plethora of frameworks for how to create content that people want to consume. Great book. Highly recommended.
Michael Port
Co-Founder & CEO, Heroic Public Speaking
So many aspiring fantasy analysts, bloggers and podcasters ask me how to build an audience and grow their reputation...
You need to deliver quality content, consistently. Period. Get my friend Melanie Deziel’s book and start putting in the work.
Matthew Berry
ESPN Fantasy Analyst & NYT Best-Selling Author of Fantasy Life
